Now what the fuck is a personal brand. It makes so much sense and so little.

What it really is, is an affront to everything I base my life on - impulses to launch new realities.

Yet it’s undeniably important in the grand scheme of human existence; infungibility being a key concept in maintaining sociology and anthropology.

Does the man cooking my food, the woman at the bus stop - do they think of personal brands? No, it is exclusive to 21st Centry Business; perhaps even a completely new invention of the human societal order as of the mid-2010s.

I live in this world and unlike the “yuppy” kingdom that try so hard to run from, is a world that I’m ready to participate in.

It strikes at the primal urge to be the best, to better your enemies, to be admired and respected. I feel the tug and pull, the flicker of the torch within me but won’t allow this to be the prime thought - it simply can’t be.

I am driven by passions and ideals. I feel love in the ideas I put forth.

🎲

I am selfish to hold these ideas and passions and expressions, to myself.